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The New New Product Development Game
Product development Magazine ArticleIn today’s fast-paced, fiercely competitive world of commercial new product development, speed and flexibility are essential. Companies are increasingly realizing that the old, sequential approach to developing new products simply won’t get the job done. Instead, companies in Japan and the United States are using a holistic method—as in rugby, the ball gets passed within […] -
Exploit the Product Life Cycle
Sales & Marketing Magazine ArticleThe product life cycle measures the likelihood, character, and timing of competitive and market events. A product strategy that includes some sort of... -
Welcome to the Experience Economy
Economic cycles and trends Magazine ArticleAs goods and services become commoditized, the customer experiences that companies create will matter most. -
The 4 Types of Innovation and the Problems They Solve
Innovation Digital ArticleDisruption isn’t the only approach. -
How to Do Strategic Planning Like a Futurist
Strategic planning Digital ArticleYou don’t need a time line; you need a time cone. -
Ending the War Between Sales and Marketing
Business communication Magazine ArticleIn many companies, sales forces and marketers feud like Capulets and Montagues—with disastrous results. Here’s how to get them to lay down their swords. -
The House of Quality
Analytics and data science Magazine ArticleDesign is a team effort, but how do marketing and engineering talk to each other? -
Test Marketing in New Product Development
Sales & Marketing Magazine ArticleTest marketing should be conducted to provide a dress rehearsal for launching of a new product by a company. Test marketing gives information to improve... -
Why Now Is the Time for "Open Innovation"
Innovation & Leadership Digital ArticleCovid-19 has shown how companies can work together to solve problems. -
Creating a Culture of Quality
Organizational culture Magazine ArticleFinancial incentives don’t reduce errors. Employees must be passionate about eliminating mistakes. -
Building a Culture of Experimentation
Innovation SpotlightIt takes more than good tools. It takes a complete change of attitude. -
How Smart, Connected Products Are Transforming Competition
Strategy & Execution Magazine ArticleInformation technology is revolutionizing products, from appliances to cars to mining equipment. Products once composed solely of mechanical and electrical... -
"It Will Need to Be the Most Amazing Thing Humankind Has Ever Done"
Organizational Development Magazine ArticleClimate change is a pressing concern for Bill Gates, who has just published a new book on the subject. He spoke with HBR's editor-in-chief about the need... -
A Quick Introduction to Agile Management
The system that's changing the way we work. -
Industrial Pricing to Meet Customer Needs
Marketing Magazine ArticleWhen a customer buys a product he or she goes through a complex process of balancing the price of the product against the perceived benefits, costs, risks, and value in use of the product. If the customer thinks this way when analyzing a purchase, say these authors, it makes great sense for marketers to set […] -
Design Secrets of the iPhone and BlackBerry
Product development Digital ArticleWhy is it that we can get into a rental car and know what 43 out of the 45 buttons do, but we can’t figure out how to use call forwarding on the 12-button phone that has been sitting on our desk for 10 years? This wonderful question was raised many years ago by Donald […] -
Making Money Through Marketing
Marketing Magazine ArticleThe author of this article says he would be the last one to argue that the approach described here is a complete view of marketing. Then again, he is convinced that the approach enables marketers to achieve three important objectives. First, it enables them to identify the markets in which their companies have the best […] -
Beware the Pitfalls of Global Marketing
Marketing Magazine ArticleIt’s fashionable today to enthuse over globalized markets and cite glowing examples of standardized marketing winners around the world. True, some markets are globalizing, and more companies are taking advantage of them with signal success. But the rosy reports of these triumphs usually neglect to mention the complexities and risks involved; for every victory in […] -
Two leading researchers discuss the value of oddball data
Innovation & Entrepreneurship Magazine ArticleRoger Martin, dean of the Rotman School of Management, talks with renowned autism and genomics researcher Stephen Scherer about how to tackle a big, messy... -
Cut Costs Without Cutting Meaning
Sales & Marketing Digital ArticleIn reaction to the Great Recession and the forecasts that consumer demand in the US, Europe, and Japan will remain anemic for the foreseeable future,...
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Innovation Clusters in the Global Economy: The Welfare Technology Region in Denmark
Innovation & Entrepreneurship Case Study8.95View Details In February 2012, Lars Kolind, chairman of Welfare Tech Region, a cluster organization in Southern Denmark that promotes the use of technology to assist... -
Innovation at Timberland: Thinking Outside the Shoe Box, Spanish Version
Innovation & Entrepreneurship Case Study8.95View Details Innovation was linked to Timberland's heritage. In 2005, CEO Jeff Swartz and COO Ken Pucker hoped the Invention Factory, an advanced concept lab, would... -
Olympus Optical Co. Ltd. (A): Cost Management for Short Life Cycle Products
Finance & Accounting Case Study6.95View Details Explores Olympus Optical's strategic response to major losses in its camera business. Key to Olympus's recovery were its extensive product planning process,... -
Process Innovation for Efficiency and Environmental Sustainability in the Building Industry
Technology & Operations Case Study8.95View Details This case describes the 2016 market entry in California of an innovative construction system for housing: BONE Structure, developed by the Canadian company... -
Johnson Wax: Enhance (A), Spanish Version
Sales & Marketing Case Study8.95View Details Johnson Wax has produced a new hair conditioner for problem hair. Before committing themselves to test market, they analyze the new product using a field... -
HBR's 10 Must Reads on Design Thinking (Paperback + Ebook)
Leadership & Managing People Special Offer34.95View Details Use design thinking for competitive advantage. If you read nothing else on design thinking, read these 10 articles. We've combed through hundreds of Harvard... -
Coca-Cola's New Vending Machine (A): Pricing to Capture Value, or Not?, Japanese Version
Sales & Marketing Case Study8.95View Details Chairman and CEO M. Douglas Ivester stumbles when he tells a Brazilian newsmagazine about a new Coke vending machine that can automatically raise prices... -
Designing Channels of Distribution
Sales & Marketing Case Study8.95View Details This note addresses the issues that arise and the complexities that must be addressed when designing a channel of distribution. Content includes the definition... -
The Morrison Company, Portuguese Version
Technology & Operations Case Study8.95View Details The Morrison Company develops and manufactures radio frequency identification tags (RFID) known as "smart labels" for the retail and pharmaceutical industries.... -
Katja's Danish Bread (B): Making Some Dough - Exercises in Price, Demand, Cost, and Capacity
Sales & Marketing Case StudyThrough this set of six exercises, students gain a deep understanding of the strong connection between price, demand, variable cost, and capacity. Exercise... -
Developing a Superior Positioning Concept for a Product, Service, Idea, or Experience
Sales & Marketing Case Study8.95View Details While there are a number of courses focused on helping students create and perfect innovative new products, there remains a gap regarding how to create... -
Moderna (A)
Technology & Operations Case Study8.95View Details In summer 2020, Stephane Bancel, CEO of biotech firm Moderna, faces several challenges as his company races to develop a vaccine for COVID-19. The case... -
Note on High-Commitment Work Systems
Technology & Operations Case Study8.95View Details Describes the history, theory, and practice of high-commitment work systems. The history reviews classical approaches (i.e. Frederick Taylor), the human... -
SKA (Sweden)
Finance & Accounting Case Study8.95View Details Management is debating a proposal to capitalize R&D. While Swedish GAAP permits capitalization, the general practice is to expense R&D as incurred. -
HUTCHMED: Accounting for Revenue Recognition in a Biopharmaceutical Company
Management Case Study8.95View Details This case explores the accounting treatment of revenue recognition for a biopharmaceutical company in the life sciences sector, HUTCHMED (China) Limited... -
Principles of Product Policy
Sales & Marketing Case Study8.95View Details Provides an introduction to key product policy issues. -
Vicks Health Care Division: Project Scorpio (B1), Spanish Version
Sales & Marketing Case Study8.95View Details To be handed out during class discussion of the (B) case. Reveals that Vicks developed a second name and advertising positioning. Presents results of... -
Hewlett-Packard: The Flight of the Kittyhawk (A), Spanish Version
Technology & Operations Case Study8.95View Details Hewlett-Packard decided that, to grow more rapidly, it needed to design a revolutionary disk drive product that would create an entirely new market or... -
INTARTIC: Riding the IoT Wave to a Service Model
Technology & Operations Case Study8.95View Details Intartic, an Indian mobile accessories manufacturer was incorporated in 2015 by two ex-colleagues from Nokia who sought to explore the mobile phone accessory... -
Saama Technologies: Growth Through a Focused Vertical Market Strategy
Sales & Marketing Case Study8.95View Details After a successful transition from a projects-based IT business services company to a platform-driven analytics company, Saama's core leadership team...
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The New New Product Development Game
Product development Magazine ArticleIn today’s fast-paced, fiercely competitive world of commercial new product development, speed and flexibility are essential. Companies are increasingly realizing that the old, sequential approach to developing new products simply won’t get the job done. Instead, companies in Japan and the United States are using a holistic method—as in rugby, the ball gets passed within […] -
Exploit the Product Life Cycle
Sales & Marketing Magazine ArticleThe product life cycle measures the likelihood, character, and timing of competitive and market events. A product strategy that includes some sort of... -
Welcome to the Experience Economy
Economic cycles and trends Magazine ArticleAs goods and services become commoditized, the customer experiences that companies create will matter most. -
The 4 Types of Innovation and the Problems They Solve
Innovation Digital ArticleDisruption isn’t the only approach. -
How to Do Strategic Planning Like a Futurist
Strategic planning Digital ArticleYou don’t need a time line; you need a time cone. -
Ending the War Between Sales and Marketing
Business communication Magazine ArticleIn many companies, sales forces and marketers feud like Capulets and Montagues—with disastrous results. Here’s how to get them to lay down their swords. -
The House of Quality
Analytics and data science Magazine ArticleDesign is a team effort, but how do marketing and engineering talk to each other? -
Test Marketing in New Product Development
Sales & Marketing Magazine ArticleTest marketing should be conducted to provide a dress rehearsal for launching of a new product by a company. Test marketing gives information to improve... -
Why Now Is the Time for "Open Innovation"
Innovation & Leadership Digital ArticleCovid-19 has shown how companies can work together to solve problems. -
Creating a Culture of Quality
Organizational culture Magazine ArticleFinancial incentives don’t reduce errors. Employees must be passionate about eliminating mistakes.